Apex Legends AI Voice Contract Sparks French Voice Cast Protest

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EA's Apex Legends faces controversy as its French voice cast, led by Pascale Chemin, unanimously refuses a new AI contract addendum permitting use of their recordings to train generative AI. The protest raises concerns over labor rights, job security, and prior incidents with voice actor replacements in gaming.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article involves the use of AI systems (generative AI trained on voice data) and highlights a potential violation of intellectual property and labor rights if actors' voices are used without consent. However, no actual harm has yet occurred; the event is about the potential risk and opposition to AI use in this context. Therefore, it is an AI Hazard, as the development and use of AI in this way could plausibly lead to harm to the actors' rights and employment.[AI generated]
AI principles
Privacy & data governanceRespect of human rightsFairnessAccountabilityTransparency & explainabilityHuman wellbeing

Industries
Arts, entertainment, and recreationMedia, social platforms, and marketing

Affected stakeholders
Workers

Harm types
Economic/PropertyPsychologicalHuman or fundamental rightsReputational

Severity
AI hazard

Business function:
Research and development

AI system task:
Content generation


Articles about this incident or hazard

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Apex Legends reportedly trying to replace its voice actors with AI - KitGuru

2025-02-27
KitGuru
Why's our monitor labelling this an incident or hazard?
The event involves the use of generative AI systems to replicate voice actors' performances, which is explicitly mentioned. The actors are being forced to accept terms that allow their voices to be used to train or generate AI voices, which directly impacts their labor rights and intellectual property rights. This is a direct harm to the actors as it threatens their employment and control over their work. The refusal and collective protest by the actors indicate that harm is occurring or imminent. Hence, this is an AI Incident involving violation of labor and intellectual property rights due to the development and use of generative AI systems in voice acting.
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Apex Legends Voice Actors Refuse to Share Their Voices with AI

2025-02-28
80.lv
Why's our monitor labelling this an incident or hazard?
The article involves the use of AI systems (generative AI trained on voice data) and highlights a potential violation of intellectual property and labor rights if actors' voices are used without consent. However, no actual harm has yet occurred; the event is about the potential risk and opposition to AI use in this context. Therefore, it is an AI Hazard, as the development and use of AI in this way could plausibly lead to harm to the actors' rights and employment.
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Apex Legends' entire French cast of voice actors risk jobs in AI dispute

2025-02-27
Eurogamer.net
Why's our monitor labelling this an incident or hazard?
The event explicitly involves generative AI systems used to train voice models, which is an AI system by definition. The dispute arises from the use of AI in the development and use phases, specifically the use of actors' voices to train AI that could replace them. The actors' refusal and concern indicate a credible risk of harm to their employment and labor rights, which are fundamental rights. Since no actual replacement or harm has yet occurred, but the risk is clearly articulated and plausible, this qualifies as an AI Hazard. It is not an AI Incident because the harm is not realized yet. It is not Complementary Information because the article focuses on the dispute and potential harm, not on responses or updates to a past incident. It is not Unrelated because the event is directly related to AI systems and their impact on human actors.
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Entire French Voice Cast of Apex Legends Rejects AI Training Agreement

2025-02-27
Gaming News
Why's our monitor labelling this an incident or hazard?
The article involves AI systems in the form of generative AI trained on voice data. The event stems from the potential use of AI in voice acting, which could plausibly lead to harm such as violation of labor rights or job displacement. Since no direct harm has yet occurred and the event centers on the potential risk and contractual negotiations, it fits the definition of an AI Hazard rather than an AI Incident or Complementary Information.
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Over 30 Apex Legends voice actors refuse to sign an agreement that would see them 'give up our expertise to train the generative AI that will replace us tomorrow'

2025-02-27
pcgamer
Why's our monitor labelling this an incident or hazard?
The article describes a situation where generative AI is being developed or used to replicate voice acting, with the potential to replace human actors. The voice actors' refusal to sign agreements indicates concern over future harm, specifically the loss of their professional roles and rights. This is a clear example of an AI Hazard, as the AI system's development and intended use could plausibly lead to violations of labor rights and harm to the community of voice actors. There is no indication that harm has already occurred, so it does not meet the criteria for an AI Incident. The article is not merely providing complementary information or unrelated news, but highlights a credible risk stemming from AI use in this context.
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Apex Legends' French voice cast quit over AI

2025-02-27
ReadWrite
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI systems in the form of voice synthesis or AI-generated voice content. The dispute arises from the potential future use of AI to replicate actors' voices, which could lead to harm such as loss of employment, violation of intellectual property rights, and labor rights issues. However, the harm is not yet realized; the actors have resigned in protest to prevent such outcomes. This fits the definition of an AI Hazard, where the development or use of AI systems could plausibly lead to an AI Incident involving rights violations. There is no indication that harm has already occurred, so it is not an AI Incident. The event is more than just complementary information because it centers on the potential for harm and the actors' response to it.
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French Apex Legends voice cast goes to war over AI

2025-02-28
pcgamesinsider.biz
Why's our monitor labelling this an incident or hazard?
The event explicitly involves AI systems in the form of generative AI models trained on voice data. The actors' refusal to allow their voices to be used for AI training reflects concerns about the development and use of AI systems that could plausibly lead to harm, specifically economic harm and job displacement for voice actors. However, no actual harm has yet occurred; the event centers on the potential future impact of AI training on their profession. Therefore, this qualifies as an AI Hazard, as the development and use of AI systems could plausibly lead to harm, but no direct or indirect harm has yet materialized.
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Apex Legends' Voice Cast Just Took a Stand Against AI, Setting a Stunning Precedent For the Gaming Industry

2025-03-03
CBR
Why's our monitor labelling this an incident or hazard?
The article explicitly involves generative AI systems used to create voice content, which is a clear AI system. The refusal of voice actors to sign contracts allowing AI use, the ongoing strike, and the resulting delays in game content demonstrate direct harm to the actors' labor rights and livelihoods. This meets the definition of an AI Incident because the AI system's use has directly led to a violation of labor rights and harm to a group of people (voice actors). The event is not merely a potential risk but an ongoing incident with realized harm, including strikes and job insecurity. Therefore, the classification is AI Incident.