Apex Legends AI Voice Contract Sparks French Voice Cast Protest

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EA's Apex Legends faces controversy as its French voice cast, led by Pascale Chemin, unanimously refuses a new AI contract addendum permitting use of their recordings to train generative AI. The protest raises concerns over labor rights, job security, and prior incidents with voice actor replacements in gaming.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article involves the use of AI systems (generative AI trained on voice data) and highlights a potential violation of intellectual property and labor rights if actors' voices are used without consent. However, no actual harm has yet occurred; the event is about the potential risk and opposition to AI use in this context. Therefore, it is an AI Hazard, as the development and use of AI in this way could plausibly lead to harm to the actors' rights and employment.[AI generated]
AI principles
Privacy & data governanceRespect of human rightsFairnessAccountabilityTransparency & explainabilityHuman wellbeing

Industries
Arts, entertainment, and recreationMedia, social platforms, and marketing

Affected stakeholders
Workers

Harm types
Economic/PropertyPsychologicalHuman or fundamental rightsReputational

Severity
AI hazard

Business function:
Research and development

AI system task:
Content generation


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