
The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.
An AI-generated deepfake video falsely announcing the death and burial of former Pakistani cricketer Shahid Afridi went viral on social media, causing widespread confusion, distress, and misinformation among fans. The fabricated news broadcast, featuring an AI-dubbed anchor, was debunked, confirming Afridi is alive and well.[AI generated]
Why's our monitor labelling this an incident or hazard?
The article describes a manipulated digital video created using AI technology (deepfake) that falsely reports the death of a public figure. This AI-generated misinformation has led to harm in the form of public confusion, panic, and reputational damage. Since the AI system's use directly led to the spread of false information causing harm to communities and individuals' reputations, this qualifies as an AI Incident under the framework.[AI generated]