Deepfake Scam Uses Bulgarian Singer's Likeness for Financial Fraud

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AI-generated deepfake videos featuring Bulgarian musician Vлади Ампов (Графа) were used to promote a fraudulent investment scheme, misleading people into paying money with false promises of high returns. The scam caused financial harm and raised concerns about AI-driven deception and digital security.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves an AI system (deepfake technology) used maliciously to create a realistic fake video that misleads people into a financial scam, causing harm to individuals (financial harm) and communities (trust erosion). The AI system's use directly leads to harm by enabling fraud through manipulated content. Therefore, this qualifies as an AI Incident due to realized harm caused by the AI-generated deepfake video.[AI generated]
AI principles
Privacy & data governanceRespect of human rightsRobustness & digital securityTransparency & explainabilitySafetyAccountability

Industries
Financial and insurance servicesMedia, social platforms, and marketingDigital security

Affected stakeholders
Consumers

Harm types
Economic/PropertyReputationalHuman or fundamental rights

Severity
AI incident

Business function:
Marketing and advertisement

AI system task:
Content generation


Articles about this incident or hazard

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Графа в схема за измами за пари - МИГNews - Новините без цензура

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МИГNews - Новините без цензура
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (deepfake technology) used maliciously to create a realistic fake video that misleads people into a financial scam, causing harm to individuals (financial harm) and communities (trust erosion). The AI system's use directly leads to harm by enabling fraud through manipulated content. Therefore, this qualifies as an AI Incident due to realized harm caused by the AI-generated deepfake video.
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ВНИМАНИЕ! Графа попадна в измамна схема

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Telegraph.bg
Why's our monitor labelling this an incident or hazard?
The use of a deepfake video involves an AI system generating manipulated content that impersonates a real person. This AI-generated content is used to deceive people into a scam, which constitutes harm to communities and individuals through financial fraud. Since the harm is occurring due to the AI system's use (deepfake generation), this qualifies as an AI Incident.
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Дийпфейк реклама с Графа обещава, че може да забогатеем от дивана - Новини от Dnes.bg

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Dnes.bg
Why's our monitor labelling this an incident or hazard?
An AI system was used to create a deepfake video, which is an AI-generated manipulated content. This AI-generated content is directly causing harm by facilitating financial scams that deceive people, leading to potential financial loss and harm to individuals. Therefore, this qualifies as an AI Incident because the AI system's use has directly led to harm to people through fraud and deception.
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Дийпфейк с образа на Графа мами потребители онлайн -- OFFNews

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offnews.bg
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system (deepfake technology) to generate manipulated video content that directly leads to harm by deceiving users into financial fraud, which constitutes harm to individuals (harm to persons through financial loss). Therefore, it qualifies as an AI Incident because the AI system's use has directly led to realized harm through the scam.
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Измама с лицето на Графа обещава лесни пари (ВИДЕО)

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Fakti.bg
Why's our monitor labelling this an incident or hazard?
The use of deepfake technology indicates the involvement of an AI system generating realistic fake video content. The harm is realized as people have been deceived into financial scams, which constitutes harm to individuals (harm to persons). Therefore, this qualifies as an AI Incident because the AI system's use directly led to harm through fraudulent activity.
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Фалшиво видео: Използваха лицето на Графа за онлайн измама, обещаваща лесни пари

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Actualno.com
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system (deepfake technology) to generate a manipulated video that falsely represents a public figure promoting a scam. This has directly led to harm by deceiving people into potentially losing money, which constitutes harm to individuals and communities. Therefore, it meets the criteria of an AI Incident due to the realized harm caused by the AI-generated content.
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Графа стана жертва на страшна финансова измама за хиляди лев...

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marica.bg
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to create a deepfake video of the musician Graphа, which is used to promote a fraudulent financial scheme. This AI-generated content has directly led to potential financial harm to victims who might be deceived into paying money. The harm is realized or ongoing as the scam is active and causing concern. Therefore, this qualifies as an AI Incident due to the direct involvement of an AI system (deepfake generation) causing harm (financial fraud) to people.
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Внимание! Дийпфейк с Графа ви "учи" как да забогатеете без усилие

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Vesti.bg
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system (deepfake technology) to create manipulated video content that is used in a scam to defraud people financially. This misuse of AI has directly led to harm by enabling financial fraud and deception, which fits the definition of an AI Incident as it causes harm to people (financial harm) through the use of AI-generated manipulated content.
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Измама с лицето на Графа: Дийпфейк видео обещава лесни пари (ВИДЕО)

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nova.bg
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of a deepfake video, which is an AI system capable of generating realistic fake videos by manipulating real footage. The deepfake was used to impersonate a public figure to deceive people into a scam, which constitutes harm to individuals (financial harm) and communities (trust and misinformation). This harm has already occurred as people are being targeted and potentially defrauded. Therefore, this qualifies as an AI Incident due to the direct harm caused by the malicious use of an AI system.
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Нова измама: Източват пари онлайн с фалшиво видео с Графа

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Chernomore
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions a deepfake video, which is an AI-generated manipulated video, used to perpetrate a financial scam. The scam causes direct harm to people by misleading them into sending money under false pretenses. This fits the definition of an AI Incident because the AI system's use (deepfake creation) directly leads to harm (financial fraud and deception).
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Измама с лицето на Графа: Дийпфейк видео обещава лесни пари

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Varna24.bg
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (deepfake technology) used to create a manipulated video that misleads people into a scam, causing direct harm (financial loss) to individuals. The AI system's use here is malicious and directly leads to harm, fitting the definition of an AI Incident due to harm to people (financial harm) and communities (through deception).
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Фалшиво видео с Графа обещава лесни пари

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dariknews.bg
Why's our monitor labelling this an incident or hazard?
The event involves an AI system in the form of a deepfake video, which is an AI-generated manipulated video replacing the original speech of the musician. The use of this AI-generated content is directly linked to a scam that can cause financial harm to victims who pay money based on false promises. Therefore, the AI system's use has directly led to harm (financial loss) to people, fitting the definition of an AI Incident.