Crunchyroll Faces Backlash for Using ChatGPT in Anime Subtitles

Thumbnail Image

The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

Crunchyroll was criticized after viewers discovered that ChatGPT was used to generate subtitles for the anime 'Necronomico and the Cosmic Horror Show,' resulting in visible AI-generated text and poor translation quality. Fans expressed frustration over the lack of quality control and reliance on AI for essential content.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article explicitly states that AI (ChatGPT) was used to generate subtitles that were error-ridden and unedited, leading to a poor viewing experience. The AI system's use directly led to harm in the form of degraded content quality and potential job risks for human translators. Although no physical injury or legal rights violation is reported, the harm to the community's experience and labor rights is a significant, clearly articulated harm caused by the AI system's use. Thus, this fits the definition of an AI Incident rather than a hazard or complementary information.[AI generated]
AI principles
Transparency & explainabilityAccountabilityRobustness & digital security

Industries
Media, social platforms, and marketingConsumer services

Affected stakeholders
ConsumersBusiness

Harm types
ReputationalPsychological

Business function:
Other

AI system task:
Content generation


Articles about this incident or hazard