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A deepfake video using AI to manipulate the image and voice of Medellín's mayor, Federico Gutiérrez, and entrepreneur David Vélez, is circulating on social media to fraudulently promote a pyramid scheme. The video, boosted by paid advertising, risks deceiving citizens and causing financial harm.[AI generated]
Why's our monitor labelling this an incident or hazard?
The event involves AI systems used to generate manipulated video and audio (deepfakes) impersonating the mayor and a business leader to promote a financial scam. This use of AI directly causes harm by misleading people and facilitating fraud, which is a violation of rights and causes harm to communities and individuals. The harm is not hypothetical but ongoing, as the video is being widely disseminated with paid promotion. Therefore, this qualifies as an AI Incident under the framework, as the AI system's use has directly led to significant harm.[AI generated]