AI-Generated Deepfake Video Impersonates Medellín Mayor to Promote Financial Scam

Thumbnail Image

The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

A deepfake video using AI to manipulate the image and voice of Medellín's mayor, Federico Gutiérrez, and entrepreneur David Vélez, is circulating on social media to fraudulently promote a pyramid scheme. The video, boosted by paid advertising, risks deceiving citizens and causing financial harm.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves AI systems used to generate manipulated video and audio (deepfakes) impersonating the mayor and a business leader to promote a financial scam. This use of AI directly causes harm by misleading people and facilitating fraud, which is a violation of rights and causes harm to communities and individuals. The harm is not hypothetical but ongoing, as the video is being widely disseminated with paid promotion. Therefore, this qualifies as an AI Incident under the framework, as the AI system's use has directly led to significant harm.[AI generated]
AI principles
AccountabilityTransparency & explainabilitySafetyRobustness & digital securityDemocracy & human autonomyRespect of human rightsPrivacy & data governance

Industries
Media, social platforms, and marketingFinancial and insurance services

Affected stakeholders
ConsumersGeneral public

Harm types
Economic/PropertyReputationalPublic interestHuman or fundamental rights

Severity
AI incident

Business function:
Marketing and advertisement

AI system task:
Content generation


Articles about this incident or hazard

Thumbnail Image

Estafa con IA suplanta al alcalde Federico Gutiérrez en video de pirámide

2025-07-24
publimetro
Why's our monitor labelling this an incident or hazard?
The event involves AI systems used to generate manipulated video and audio (deepfakes) impersonating the mayor and a business leader to promote a financial scam. This use of AI directly causes harm by misleading people and facilitating fraud, which is a violation of rights and causes harm to communities and individuals. The harm is not hypothetical but ongoing, as the video is being widely disseminated with paid promotion. Therefore, this qualifies as an AI Incident under the framework, as the AI system's use has directly led to significant harm.
Thumbnail Image

Alcalde de Medellín, Federico Gutiérrez, denuncia intento de estafa usando su imagen

2025-07-23
Telemedellín
Why's our monitor labelling this an incident or hazard?
An AI system is explicitly involved in altering the mayor's voice and image to produce a deceptive video. The use of AI-generated deepfake content to promote a fraudulent investment scheme directly leads to harm by facilitating scams and financial losses, which is harm to individuals and communities. Therefore, this event qualifies as an AI Incident due to the realized harm caused by the malicious use of AI-generated content.
Thumbnail Image

¡Ojo, pues! Fico advierte sobre video falso hecho con IA que lo relaciona con una estafa financiera

2025-07-23
Minuto30.com
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI systems for generating manipulated video and audio content (deepfakes) that impersonate public figures to promote a fraudulent financial scheme. This misuse of AI has directly led to a risk of financial harm to the public, fulfilling the criteria for an AI Incident under harm to communities and individuals. The harm is realized or ongoing as the video is actively circulating and being promoted with paid advertising, increasing the risk of victimization. Therefore, this is classified as an AI Incident.
Thumbnail Image

Suplantan a Federico Gutiérrez en promoción de pirámide financiera: "No se deje engañar"

2025-07-24
Semana.com Últimas Noticias de Colombia y el Mundo
Why's our monitor labelling this an incident or hazard?
The article describes a deepfake video created using AI that falsely portrays the mayor inviting people to invest in a financial pyramid scheme. This AI-generated content is being used to deceive and potentially cause financial harm to individuals, constituting a violation of rights and harm to communities. Since the AI system's use has directly led to a harmful event (fraud promotion and potential financial loss), this qualifies as an AI Incident.
Thumbnail Image

Alcalde de Medellín alerta por video falso creado con inteligencia artificial para promover estafa financiera

2025-07-24
RCN Radio
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI systems to generate manipulated video and audio content (deepfake) that impersonates individuals to promote a scam. This use of AI directly leads to harm by facilitating financial fraud, which can harm individuals and communities. Therefore, it qualifies as an AI Incident due to realized harm from AI-generated deceptive content causing potential financial injury to people.