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An Indian homemaker's photos were used without consent by her ex-boyfriend, Pratim Bora, to create a viral deepfake Instagram persona, 'Babydoll Archi,' using AI tools. The fake account amassed 1.4 million followers, causing reputational and psychological harm, leading to police action and highlighting the dangers of AI-generated deepfake content.[AI generated]
Why's our monitor labelling this an incident or hazard?
The event describes the use of AI to create deepfake photos and videos impersonating a real woman, leading to identity theft and reputational harm. The AI system's development and use were instrumental in producing the fake content that caused harm. The harm is realized and ongoing, as evidenced by the police complaint and investigation. Therefore, this qualifies as an AI Incident due to violations of rights and harm to the individual caused by AI-generated deepfake content.[AI generated]