Deepfake Videos on TikTok Falsely Show Celebrities Endorsing Lula for 2026 Election

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AI-generated deepfake videos on TikTok falsely depict celebrities like Cristiano Ronaldo, Lionel Messi, and Bruna Marquezine endorsing President Lula for Brazil's 2026 election. These manipulated videos, created with deepfake algorithms, spread misinformation and risk misleading the public and influencing political opinions.[AI generated]

Why's our monitor labelling this an incident or hazard?

The use of AI deepfake technology to create realistic but fake videos of celebrities endorsing a political candidate directly involves an AI system (deepfake algorithms). This manipulation can cause harm to communities by spreading misinformation and undermining trust in political processes, fulfilling the criteria for harm to communities. Since the harm is occurring through the dissemination of these videos, this qualifies as an AI Incident rather than a hazard or complementary information.[AI generated]
AI principles
AccountabilityPrivacy & data governanceRespect of human rightsRobustness & digital securityTransparency & explainabilityDemocracy & human autonomySafety
Industries
Media, social platforms, and marketingDigital securityGovernment, security, and defence
Affected stakeholders
General public
Harm types
ReputationalPublic interestHuman or fundamental rights
Severity
AI incident
Business function:
Marketing and advertisement
AI system task:
Content generationOrganisation/recommenders

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