Deepfake AI Scam Impersonates Raffi Ahmad for Fraudulent Prize Scheme

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Scammers used deepfake AI technology to create convincing videos and audio impersonating Indonesian celebrity Raffi Ahmad, circulating them on social media to deceive victims with a fake Rp100 million prize offer. The AI-generated content led to public confusion and potential financial harm, prompting warnings about the ongoing fraud.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves the use of an AI system to generate synthetic video and audio of Raffi Ahmad's face and voice to conduct a scam. This AI-generated content is used maliciously to deceive people, leading to potential financial harm and violation of trust. Since the scam is actively occurring and causing harm, this qualifies as an AI Incident under the definition of harm to people through malicious use of AI-generated content.[AI generated]
AI principles
AccountabilityPrivacy & data governanceRespect of human rightsRobustness & digital securitySafetyTransparency & explainabilityDemocracy & human autonomyHuman wellbeing
Industries
Media, social platforms, and marketing
Affected stakeholders
ConsumersGeneral publicOther
Harm types
Economic/PropertyPsychological
Severity
AI incident
AI system task:
Content generation

Articles about this incident or hazard

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Viral Penipuan Pakai Wajah dan Suara AI, Raffi Ahmad: Hati-Hati, Hoax! : Okezone Celebrity

2025-08-24
https://celebrity.okezone.com/
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system to generate synthetic video and audio of Raffi Ahmad's face and voice to conduct a scam. This AI-generated content is used maliciously to deceive people, leading to potential financial harm and violation of trust. Since the scam is actively occurring and causing harm, this qualifies as an AI Incident under the definition of harm to people through malicious use of AI-generated content.
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Viral Penipuan Deepfake AI Seret Nama Raffi Ahmad, Begini Modusnya, Publik Diminta Hati-Hati

2025-08-24
JawaPos.com
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system (deepfake technology) to create manipulated videos and audio impersonating Raffi Ahmad, which were used in an active fraud scheme targeting victims. The harm is realized as victims are deceived and potentially financially harmed. The AI system's use directly led to this harm, fulfilling the criteria for an AI Incident. The article also includes a public warning and clarification, but the primary focus is on the realized harm caused by the AI-enabled deepfake fraud.
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Publik Diminta Hati-Hati setelah Viralnya Penipuan Deepfake AI yang Menyeret Nama Raffi Ahmad, Ini Modusnya - Riau Pos

2025-08-24
RiauPos.co
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system (deepfake technology) to create manipulated video and audio content that impersonates a known person. This AI-generated content is used maliciously to deceive and defraud victims, leading to direct harm (financial loss and emotional distress). Therefore, it meets the criteria of an AI Incident as the AI system's use has directly led to harm to people through fraudulent activity.
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Viral Penipuan Deepfake AI Seret Nama Raffi Ahmad, Begini Modusnya, Publik Diminta Hati-hati! - Radar Solo

2025-08-24
radarsolo.jawapos.com
Why's our monitor labelling this an incident or hazard?
The event explicitly involves the use of a deepfake AI system to create a realistic video impersonation for fraudulent purposes. The AI system's use directly leads to harm by enabling deception and potential financial loss to victims, fitting the definition of an AI Incident due to harm to individuals (a).
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Raffi Ahmad Jadi Korban Deepfake, Wajahnya Dicatut untuk Penipuan Hadiah Rp100 Juta

2025-08-25
SINDOnews.com
Why's our monitor labelling this an incident or hazard?
The event explicitly describes the use of deepfake AI technology to create a fake video and audio of Raffi Ahmad to deceive people into believing they have won a prize, leading to a fraud attempt. This is a direct use of an AI system causing harm through deception and potential financial loss, fitting the definition of an AI Incident under harm to persons and communities. Therefore, this is classified as an AI Incident.
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Hati-hati! Modus Baru Penipuan Video Call Pakai Deepfake Raffi Ahmad, Isi Rekening Bisa Terkuras

2025-08-26
TribunStyle.com
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system (deepfake technology) to create realistic fake video and audio of a public figure, which is then used maliciously to scam victims. This use of AI directly leads to harm by causing financial loss to individuals, fitting the definition of an AI Incident due to violation of property rights and harm to individuals through deception and fraud.