Did You Fall for This Deepfake Live Stream of Nvidia's CEO?
2025-10-29
PCMag UK
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An AI-generated deepfake video of Nvidia CEO Jensen Huang was livestreamed on YouTube, promoting a fraudulent cryptocurrency scheme during the official Nvidia GTC keynote. The fake stream attracted up to 100,000 viewers—five times more than the real event—misleading viewers and potentially causing financial harm through deception and fraud.[AI generated]
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (deepfake generation) used maliciously to impersonate a public figure and promote a cryptocurrency scam, which is a direct harm to people through fraud. The AI system's use led to a significant risk of financial harm to viewers who might have scanned the QR code and engaged with the scam. The harm is realized or ongoing, not just potential, making this an AI Incident rather than a hazard or complementary information. The presence of the AI system and its role in causing harm is explicit and central to the event.[AI generated]