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AI-generated deepfake videos and face-swapping technology were used to impersonate Chinese actress Wen Zhengrong in livestreams promoting products without her consent. These fake streams misled consumers, violated her rights, and prompted platforms like Douyin to launch crackdowns, removing thousands of infringing accounts and videos.[AI generated]
Why's our monitor labelling this an incident or hazard?
The event involves AI systems used to create deepfake videos impersonating a real person, which directly leads to harm by infringing on the actress's rights and misleading consumers. This fits the definition of an AI Incident because the AI system's use has directly led to violations of personal rights and harm to the community through deception and fraud. The article highlights realized harm rather than just potential risk, and the AI system's role is pivotal in enabling the impersonation and fraud. Therefore, this is classified as an AI Incident.[AI generated]