Gigant bez kontroli, a kara tylko rośnie. "Na liczniku jest już prawie milion złotych"
2025-11-07
Interia.pl - Biznes
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Rafał Brzoska, CEO of InPost, is leading a legal battle against Meta over AI-generated deepfake ads using his and his wife's likenesses in Poland. Despite a court order for Meta to block such content, the deepfakes persist, causing reputational and financial harm and prompting calls for stricter platform accountability.[AI generated]
Why's our monitor labelling this an incident or hazard?
The article explicitly involves AI-generated deepfake advertisements that have been used to deceive and defraud people, causing real harm. The AI system (deepfake technology) is central to the incident. The harm includes financial loss to victims and violation of personal rights through unauthorized use of images. The ongoing legal proceedings and regulatory investigations further confirm the seriousness and reality of the harm. This fits the definition of an AI Incident as the AI system's use has directly led to harm to persons and communities, as well as violations of rights.[AI generated]