AI Voice Cloning Sparks Legal Dispute in Amazon China Project

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The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

In China, voice actor Mu Xueting accused Amazon China's "Sailor Star Project" of using AI to clone her voice without consent for later episodes, after she only recorded narration for the first three. The incident led to content removal, public outcry, and potential legal action over AI-driven copyright infringement.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article explicitly connects AI deployment and automation to the reduction of workforce in major tech companies, indicating that AI-generated code and AI-driven operational efficiencies have reduced the need for certain roles. This has directly or indirectly caused harm to a large group of people through job loss, which fits the definition of an AI Incident under harm to groups of people (a). Although other factors contribute, AI's role is pivotal and clearly articulated as a cause of the layoffs. Hence, this qualifies as an AI Incident rather than a hazard or complementary information.[AI generated]
AI principles
AccountabilityPrivacy & data governanceRespect of human rightsTransparency & explainabilityDemocracy & human autonomy

Industries
Media, social platforms, and marketing

Affected stakeholders
Workers

Harm types
Economic/PropertyHuman or fundamental rights

Severity
AI incident

Business function:
Other

AI system task:
Content generation


Articles about this incident or hazard

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硅谷10万人失业 都是AI惹的祸?

2025-11-12
东方财富网
Why's our monitor labelling this an incident or hazard?
The article explicitly connects AI deployment and automation to the reduction of workforce in major tech companies, indicating that AI-generated code and AI-driven operational efficiencies have reduced the need for certain roles. This has directly or indirectly caused harm to a large group of people through job loss, which fits the definition of an AI Incident under harm to groups of people (a). Although other factors contribute, AI's role is pivotal and clearly articulated as a cause of the layoffs. Hence, this qualifies as an AI Incident rather than a hazard or complementary information.
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21独家采访亚马逊广告侵权事件当事人

2025-11-13
东方财富网
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system (AI voice synthesis) that has been used without authorization, leading to a violation of the voice actor's rights, which is a breach of intellectual property and personal rights. The harm is realized as the voice actor's voice was used in other ads without consent, constituting direct harm. The actor's legal response and evidence collection further confirm the seriousness of the incident. Hence, this meets the criteria for an AI Incident.
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21世纪经济报道记者肖潇 北京报道 在中国落地五年的亚马逊系列片《水手星计划》,今年如期开拍。15个国内出海品牌参与拍摄,首映礼、启动仪式、社交平台传播矩阵一应俱全。但11月初,这项跨国巨头每年一次的大型营销活动暂停了。 原因与AI有关。11月5日,配音演员穆雪婷发文称,自己仅为《水手星计划》第1-3集录制了旁白,却在之后的第4-7集中听到了与自己几乎一模一样的配音。"如果没有合理解释,我有理由相信,我的声音被擅自用于AI训练和使用。" 穆雪婷曾为《原神》《明日方舟》等热门角色配音。她的质疑迅速引发关注,已上线的亚马逊广告《水手星计划》七集视频,很快在微博、抖音、视频号、小红书及亚马逊官网上显示不可见。 上海黑也文化传播公司随后声明称,自己为《水手星计划》第五季视频的实际制作方,抱歉存在工作疏忽,但未回应配音争议。截至发稿,黑也文化和亚马逊中国均未回应21记者的置评请求。接近亚马逊中国的消息人士透露,公司已关注到这一争议,正在内部了解情况。 从这场争议中可以看到,大公司对外包链条的监督缺位,以及市场普遍缺乏AI版权意识,正在成为AI时代的新隐患。 "现在大家对AI的态度就是很警惕。大概从前两年开始,我们签署协议时都会加上一条禁止用作AI的条款。"穆雪婷对21记者无奈说道,虽然从业者都开始有自我保护意识,但侵权防不胜防,实际维权也依然有难度。"我支持技术发展,但它不应该建立在侵犯其他人权利的基础上。现在这种风气下,我们当然不可能去拥抱这项技术。 上周,穆雪婷在微博上偶然刷到了亚马逊广告发布的《水手星计划》视频。这是她曾参与旁白配音的项目,点开后,果然听到了自己的声音,但随后穆雪婷觉得有些奇怪 -- -- 旁白里有许多英文品牌名,而她并不记得自己读过这些台词。 《水手计划》是亚马逊广告、亚马逊全球开店联合推出的大型活动,用来介绍跨境卖家的出海营销案例。从2021年开始,该系列片在国内每年拍摄一季,安克创新、追觅科技和小牛电动等43家出海品牌曾入镜,今年的第五季正式升级为《水手星计划》。 "于是我去翻聊天记录,看看当时是什么时候约的录制、有哪些配音文案。那个时候我才意识到自己(声音)可能被AI化了。"穆雪婷回忆道。 穆雪婷公开的微信聊天记录显示,8月25日,介绍为亚马逊配音的工作人员向她索要试音小样,为《水手星计划》系列片配音。9月录制期间,工作人员向穆雪婷提到该视频估计将有七集,"还有六集也要配一下音",并约好在10月继续录制。 但穆雪婷之后没有再接到录制通知。9月,《水手星计划》系列片第一集上线微博、B站、小红书、视频号、抖音和亚马逊广告官网。11月,系列片七集全部上线,穆雪婷表示自己从未参与后四集的旁白录制。 穆雪婷较被人熟悉的身份是《原神》《明日方舟》《崩坏:星穹铁道》等热门角色的配音。她转发微博求助:"我没有配过这条视频里的任何内容,请大家帮忙听一下,这条片中的旁白部分,是我的声音吗?"底下评论区炸开了锅:"音色咬字一模一样,细节处理纯AI"。 但制作方对此的解释截然不同。穆雪婷告诉21记者,事发后,自己立即询问了对接的工作人员。当时对方回应道,后四集是找了另外一个真人录音。穆雪婷警告要提起诉讼,要求对方提供另一位"真实存在的人"的联系方式,隔天被拒绝。 11月8月,一家名为"上海黑也文化传播"的公司开通社交账号,认领为该视频的实际制作方。该声明确认,穆雪婷为《水手星计划》第1-3集提供了配音服务,相应款项已结清。声明中没有具体回应第4-7集的AI争议,只提到"对于因我司工作疏忽给穆女士和亚马逊广告方造成的困扰,我司表示诚挚的歉意。" 《水手星计划》系列片由亚马逊广告官方账号发布,目前正片内容已经无法在任何渠道搜到。穆雪婷告诉21记者,自己已经委托律师对全部视频和证据办理公证,下一步准备起诉。 "现在不方便透露太多细节,但我认为这家公司(黑也文化)做的就只是联系了我而已,解决方案我也无法接受。"穆雪婷说,"他们甚至不认为自己做错了,只把这件事归结为一次小小的工作失误或'疏忽'。" 事实上,穆雪婷不是没有预见过AI侵权风险。一般来说,录音制品的版权属于甲方,比如游戏角色的语音台词归游戏公司所有。"大概从前两年开始,我们签署协议时还都会主动加上一条禁止用作AI的条款。"穆雪婷说。 这已经成为从业者自我保护的一种惯例,但在广告配音中可能比较棘手。一个原因是,广告配音多采用次结模式,流程短、周转快,往往没有正式的合同协议。 穆雪婷告诉21记者,给广告配音的工作流程大概分三步:确定录制时间和内容,去约定的地点录音,当场验收。"因为都是当场完成整个工作流程和结算,所以很多没有书面合同。"穆雪婷解释,"这次亚马逊广告的项目也是一样,没有签任何书面协议。我们所有沟通都是在微信里完成的,从来没有提到过AI。" 而广告配音工作,也恰恰是穆雪婷感受到受AI冲击最大的部分。相较于游戏、有声书、动画等需要自然情感表达的配音领域,广告配音相对单一、语气平稳,更容易被AI技术取代,这两年相关工作在肉眼可见地减少。这些都让从业者更加无奈。 这份冲击的另一重要背景是,随着语音合成技术普及,AI克隆声音的门槛正在急速降低。 当下的国内市场里,既有MiniMax等专业AI语音平台可以模仿声音,也有剪映、必剪等短视频剪辑软件配备"AI克隆语音"功能,任何普通创作者均可合成声音。 AI语音初创公司声绘未来创始人孙思宁此前告诉21记者,如果有足够的训练数据,AI合成语音的技术门槛不高。可以说,只要训练数据里有什么样的声音和情感,不论是方言、停顿还是笑声,AI几乎可以完整复刻一个人的声线特征。 侵权更轻易,也更难被分辨。穆雪婷坦率地说,自己当时点开视频,"第一反应是'这就是我的声音',后来才想到我从没说过那些台词。"如今在配音圈,同行们刷到视频经常会互相提醒:这是你的声音吗?你录过这段话吗?"但我们可能也做不了太多,AI只能说防不胜防。" 乐观的一面是,国内对AI声音侵权已有法律判例。2024年4月,北京互联网法院宣判全国首例"AI声音侵权案",判决AI平台和录音制品公司向被配音演员一共赔偿25万元。 这起案件的起因,同样是配音演员意外发现自己的声音出现在了短视频平台上。经溯源发现,其录音制品被版权方擅自授权给了AI平台,并被开发为一款AI语音合成产品,在配音App中对外出售。 我国民法典在2020年将"声音权"正式纳入法律保护,规定声音的保护参照肖像权。北京互联网法院指出,如果一般社会公众能够根据音色、语调和发音风格,将声音关联到自然人,则认定为具有可识别性。在这一前提下,声音权益适用于AI声音。 法院还指出了另一条更为重要的法律边界,即授权录音制品并不意味着授权"声音AI化"。未经许可将自然人的声音用于AI训练或生成,属于侵权。 本次视频的发布方亚马逊广告,于2017年落地中国。这家跨国巨头早在2002年进入国内,但2019年开始,其自营电商业务退出中国市场,目前只在国内留下四类业务线:亚马逊全球开店、亚马逊广告、亚马逊云科技与亚马逊全球物流。 事实上,亚马逊在中国的市场投入近年还在收缩。今年5月,据雷峰网获悉,亚马逊中国经历了广告投放量下滑、裁员、岗位冻结等调整,目前核心零售板块只剩广告与招商团队,功能偏向销售。 在这起争议中,视频制作方黑也文化多次强调:自己是《水手星计划》的实际制作方,负责包括配音在内的第三方供应商对接,而亚马逊广告未直接参与沟通。公司在回应中向亚马逊广告"致歉带来困扰"。言外之意似乎是,整套制作流程由外包供应商负责。 黑也文化在2020年成立于上海,天眼查显示,这是一家注册资本100万元、员工20人左右的小型民营企业,主要经营文化艺术交流和市场营销。今年8月,公司新增了一条广播电视节目制作经营许可,同期《水手星计划》启动拍摄。 不过,穆雪婷告诉21记者,录制时期并不知道黑也文化的存在 -- -- 联系工作人员始终自称亚马逊广告,没有表明其他身份。而自己最初接下工作,也是基于对亚马逊品牌的认可和信赖。在她看来,亚马逊广告作为最终发布方和传播方应该共同承担责任,"希望亚马逊有足够的担当以自身名义来跟我沟通。" 接下来如果进入司法程序,除了讨论AI训练和使用,如何划分责任也将是问题焦点。 在2024年全国首例"AI声音侵权案"中,被告席上多达授权、开发、分销等五家公司。当时,最末端环节(采购并对外销售AI产品)的公司提出,公司作为善意第三人,没有参与授权过程。公司通过正规途径合法采购了产品,已尽到合理注意义务。北京互联网法院也认定该公司主观上无过错,仅需公开道歉,不承担赔偿责任。 最终法院判定,该案的赔偿责任由两方承担:一是未经许可将配音演员声音制品授权AI化的文化传媒公司;二是实际开发相关AI产品的软件公司。 本次事件是否涉及更多公司参与,以及亚马逊中国多大程度参与了《水手星计划》的制作,双方均未对21记者置评。但可以看到的是,大公司对外包链条的监督缺位,以及市场普遍匮乏AI版权意识,正在成为AI时代新的隐患。 浙江垦丁律师事务所律师单启迪此前向21记者提醒,当前AI产业方兴未艾,产业链上各个主体基于定位身份不同,对应的侵权责任也不同。各环节的责任边界更需要通过合同审查、业务合规工作明确清楚。

2025-11-13
证券之星
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI voice cloning technology to generate voice content without the consent of the original voice actor, which is a direct violation of her rights and intellectual property. The AI system's use has caused harm to the individual (violation of rights) and led to content removal and legal disputes. The involvement of AI in the unauthorized voice synthesis and the resulting harm to the voice actor's rights and interests qualifies this as an AI Incident under the framework. The event is not merely a potential risk or a complementary update but a realized harm caused by AI misuse.
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21独家采访亚马逊广告侵权事件当事人

2025-11-13
证券之星
Why's our monitor labelling this an incident or hazard?
The event explicitly involves the use of AI systems to generate voice content based on the voice actor's recordings without permission, which is a direct use of AI technology leading to a violation of intellectual property and personal rights. The harm is realized as the voice actor suspects and evidences unauthorized AI use of her voice, and legal actions are underway. This fits the definition of an AI Incident as the AI system's use has directly led to a breach of intellectual property rights and personal harm.
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真人配音到一半被AI接管,亚马逊中国陷声音侵权风波 - 21经济网

2025-11-13
21jingji.com
Why's our monitor labelling this an incident or hazard?
The event explicitly involves the use of AI voice synthesis technology to generate voice content without the consent of the original voice actor, which is a direct violation of her rights and intellectual property. The AI system's use has directly led to harm in the form of unauthorized voice reproduction and potential legal and reputational damage. The article details the misuse of AI in production and distribution of content, the lack of oversight in outsourcing, and the resulting infringement. This meets the criteria for an AI Incident because the AI system's use has directly caused harm (violation of rights) and the voice actor is pursuing legal action. The presence of the AI system is clear, the harm is realized, and the incident involves misuse of AI outputs.
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视频21独家采访亚马逊广告侵权事件当事人21视频

2025-11-13
21jingji.com
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions the use of AI-generated voice models based on the actor's recordings without authorization, which is a direct violation of intellectual property rights. The AI system's use (AI voice synthesis) has directly led to harm (unauthorized use of the actor's voice), fulfilling the criteria for an AI Incident. The ongoing legal dispute and public allegations confirm that harm has materialized rather than being a potential risk.
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亚马逊广告卷入AI声音侵权风波

2025-11-14
经济参考报
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI models to clone a voice without authorization, which is a direct use of AI technology leading to harm in the form of intellectual property and labor rights violations. The voice actor's claim that her voice was used without consent for AI training and production, along with unpaid remuneration, indicates realized harm. The prior court case cited further supports that such unauthorized AI voice cloning is legally recognized as infringement. Hence, this event meets the criteria for an AI Incident due to direct harm caused by AI system use.
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硅谷10万人失业:科技巨头裁员潮AI成"背锅侠"?

2025-11-14
东方财富网
Why's our monitor labelling this an incident or hazard?
The article explicitly links AI deployment and AI-generated code to the reduction in workforce, particularly software engineers and operational staff, indicating AI's direct or indirect role in causing harm (job loss). The layoffs are real and ongoing, not hypothetical or potential, so this is not merely a hazard. The article also discusses broader economic and strategic factors, but AI's role is significant and acknowledged by the companies themselves. Hence, this event meets the criteria for an AI Incident due to realized harm to people caused by AI system use in the workplace.
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硅谷10万人失业:科技巨头裁员潮AI成"背锅侠"?

2025-11-14
k.sina.com.cn
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI systems in the workplace that have contributed to the displacement of workers, which constitutes harm to people (loss of employment and associated economic and social impacts). The layoffs are real and ongoing, not hypothetical, and AI's role is pivotal though not exclusive. This fits the definition of an AI Incident because the development and use of AI systems have directly or indirectly led to harm (mass layoffs). The article also discusses broader economic and strategic factors but confirms AI's role in accelerating job displacement, meeting the criteria for an AI Incident rather than a hazard or complementary information.