XPeng Faces Reputational Harm from AI-Generated Fake Video at Auto Show

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The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

XPeng Motors suffered reputational damage after AI-generated explicit videos, falsely depicting its vehicles at the Guangzhou Auto Show, spread online. The company denied involvement, condemned the malicious use of AI, and reported the incident to authorities, with police now investigating the misuse of AI for defamation.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves an AI system used to create a fake video that harms Xiaopeng's brand and reputation, which is a clear violation of legal rights and harms the community's information environment. The harm has already occurred as the video spread and caused negative consumer reactions. The company's response and police involvement confirm the seriousness of the incident. Hence, this qualifies as an AI Incident due to the realized harm caused by AI-generated malicious content.[AI generated]
AI principles
AccountabilityRespect of human rightsTransparency & explainabilityRobustness & digital securityDemocracy & human autonomy

Industries
Mobility and autonomous vehicles

Affected stakeholders
Business

Harm types
Reputational

Severity
AI incident

AI system task:
Content generation


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