AI-Generated Deepfake Doctors Spread Health Misinformation on Social Media

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AI-generated deepfake videos featuring fake doctors have flooded TikTok and other social media platforms, promoting unproven supplements and spreading false health information. These videos, based on manipulated real footage, mislead users—especially menopausal women—into buying products from a U.S. supplement company, prompting calls for stricter AI content regulation.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves AI systems explicitly through the creation of deepfake videos using artificial intelligence. The misuse of these AI-generated videos to spread false health information and promote supplements constitutes harm to individuals' health and communities by misleading them. The harm is realized, not just potential, as users are deceived and influenced by these videos. The platforms' delayed response and the widespread nature of the videos further confirm the incident's impact. Hence, this is classified as an AI Incident.[AI generated]
AI principles
AccountabilitySafetyTransparency & explainabilityHuman wellbeing

Industries
Healthcare, drugs, and biotechnologyMedia, social platforms, and marketing

Affected stakeholders
ConsumersWomen

Harm types
Economic/Property

Business function:
Marketing and advertisement

AI system task:
Content generation

In other databases

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