AI-Generated Deepfake of Sudha Murty Used in Investment Scam

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A deepfake video using AI to impersonate Sudha Murty, chairperson of Infosys Foundation, circulated on social media, falsely promoting fraudulent investment schemes. The video misled viewers into sharing personal and financial details. Murty and authorities warned the public about the scam and the dangers of AI-driven deepfakes.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event explicitly involves an AI system in the form of a deepfake video, which is a synthetic media generated by AI. The use of this AI-generated content has directly led to harm by misleading people into fraudulent investment schemes, causing potential financial loss and violation of personal data security. This fits the definition of an AI Incident because the AI system's use has directly led to harm to people (financial harm and deception).[AI generated]
AI principles
AccountabilityPrivacy & data governanceRespect of human rightsRobustness & digital securitySafetyTransparency & explainability

Industries
Media, social platforms, and marketingFinancial and insurance services

Affected stakeholders
General public

Harm types
Economic/PropertyReputationalHuman or fundamental rights

Severity
AI incident

AI system task:
Content generation

In other databases


Articles about this incident or hazard

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Rajya Sabha MP Sudha Murty cautions public over fake investment video using her name: 'Don't fall for it'

2025-12-19
MoneyControl
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system in the form of a deepfake video, which is a synthetic media generated by AI. The use of this AI-generated content has directly led to harm by misleading people into fraudulent investment schemes, causing potential financial loss and violation of personal data security. This fits the definition of an AI Incident because the AI system's use has directly led to harm to people (financial harm and deception).
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Sudha Murty's Deepfake Video Used For Investment Scam, She Reacts

2025-12-19
NDTV
Why's our monitor labelling this an incident or hazard?
The event explicitly involves the use of AI (deepfake technology) to create a fraudulent video that misleads people into an investment scam, causing direct financial harm to victims. The AI system's malicious use is central to the incident, fulfilling the criteria of an AI Incident due to realized harm (financial loss) and violation of rights (fraud).
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Deepfake Video Of Rajya Sabha MP Sudha Murty Promoting Fake Investment Scheme Goes Viral

2025-12-19
News18
Why's our monitor labelling this an incident or hazard?
The event explicitly describes the use of AI-generated deepfake technology to create a realistic but fraudulent video that misleads viewers into a scam, causing harm to individuals through identity theft, phishing, and financial fraud. This constitutes a violation of rights and harm to communities, fitting the definition of an AI Incident where the AI system's use has directly led to harm.
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Sudha Murty warns of 'AI and the cunning mind' post viral deepfake video, urges people to 'think' before spending money | Today News

2025-12-19
mint
Why's our monitor labelling this an incident or hazard?
The deepfake video is an AI system-generated synthetic media that impersonates Sudha Murty to promote fraudulent investment schemes, which constitutes a direct AI Incident because it has already caused harm by misleading people and potentially causing financial loss. The AI system's role is pivotal in creating the convincing fake video that enables the scam. The article describes realized harm (people being targeted by the scam) and the AI system's involvement in generating the deepfake, fulfilling the criteria for an AI Incident.
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Sudha Murthy's deepfake video pushes investment scam, Rajya Sabha MP alerts public

2025-12-19
India Today
Why's our monitor labelling this an incident or hazard?
The event explicitly involves an AI system (deepfake technology) used to create manipulated video and audio content impersonating a public figure. This AI-generated content is directly linked to a scam that misleads people into fraudulent investment schemes, causing potential financial harm and violation of trust. The harm is occurring as the scam is actively circulating and deceiving people, fulfilling the criteria for an AI Incident. The involvement of AI in generating the deepfake is central to the harm, not merely incidental or potential.
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'Driven by a cunning mind': Sudha Murty sounds alarm on deepfake investment video of her

2025-12-19
The Financial Express
Why's our monitor labelling this an incident or hazard?
The event involves an AI system (deepfake technology) that has been used maliciously to create a fake video of a public figure promoting fraudulent investments. This has directly led to harm in the form of potential financial scams targeting individuals, fulfilling the criteria of an AI Incident under harm to communities and individuals. The article explicitly states the harm is occurring and the AI system's role is pivotal in enabling the scam. Therefore, this qualifies as an AI Incident.
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Infosys' Sudha Murty's deepfake video goes viral, says, 'it's all because of...'

2025-12-19
Daily News and Analysis (DNA) India
Why's our monitor labelling this an incident or hazard?
The event clearly involves an AI system, specifically deepfake technology, which is used maliciously to create and spread false information that can lead to financial harm to individuals. The harm is realized as the video is viral and actively misleading people, with authorities cautioning the public. This fits the definition of an AI Incident because the AI-generated deepfake has directly led to harm through misinformation and potential financial exploitation.
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Sudha Murty Flags Viral Video as "Fake," Warns Against Deepfake Scams

2025-12-19
Deccan Chronicle
Why's our monitor labelling this an incident or hazard?
The event involves the use of AI to create a deepfake video that impersonates a public figure to deceive people into making investments, which constitutes a direct harm to individuals (financial harm) through misinformation and fraud. Since the AI-generated deepfake video has already circulated and caused potential harm, this qualifies as an AI Incident due to realized harm from malicious AI use.
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'AI and cunning minds': Sudha Murty warns Indians after viral deepfake investment scam

2025-12-19
storyboard18.com
Why's our monitor labelling this an incident or hazard?
The event involves the use of an AI system to create a deepfake video and audio impersonating a public figure to promote a fraudulent investment scheme. This misuse of AI has directly led to harm by misleading people and potentially causing financial loss, fulfilling the criteria for an AI Incident. The involvement of AI in generating synthetic content that deceives and harms individuals is explicit and central to the event. The warnings and legal actions further confirm the recognition of harm caused by the AI system's misuse.
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Sudha Murthy warns public about fraudsters creating deepfake videos with her name: 'Stay vigilant'

2026-01-21
India TV News
Why's our monitor labelling this an incident or hazard?
Deepfake videos are generated by AI systems that synthesize realistic images and voices. The fraudulent use of these AI-generated deepfakes to promote investment scams has directly caused harm by misleading people and potentially causing financial loss. Since the harm is occurring and the AI system's role is pivotal in creating the deceptive content, this qualifies as an AI Incident under the framework.
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Sudha Murty warns deepfake videos are misusing her image and voice to promote investment scams

2026-01-21
The Economic Times
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions deepfake videos, which are AI-generated synthetic media using the image and voice of Sudha Murty without her consent. These videos are used to promote fraudulent investment schemes, causing financial harm to people who fall victim to the scams. The AI system's misuse directly leads to harm (financial loss), fulfilling the criteria for an AI Incident. The event is not merely a potential risk or a general update but a realized harm caused by AI misuse.
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Sudha Murty warns public against deepfake videos promoting fake investment schemes

2026-01-21
storyboard18.com
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions AI-generated deepfake videos misusing Sudha Murty's image and voice to promote fake financial schemes. This misuse has caused actual financial harm to individuals, fulfilling the criteria for an AI Incident as the AI system's use has directly led to harm to people (financial loss).
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'I Never Talk About Investments': Sudha Murty Flags Deepfake Videos Misusing Her Identity

2026-01-21
News18
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions the use of AI to create deepfake videos falsely showing Sudha Murty endorsing investment schemes, which has caused people to lose money. This constitutes direct harm caused by the AI system's misuse. Therefore, this qualifies as an AI Incident due to realized harm from AI-generated content leading to financial scams and deception.
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Sudha Murty warns people about fake AI videos linking her to financial investments: 'I never talk about investments'

2026-01-21
Hindustan Times
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions AI-generated deepfake videos misusing Sudha Murty's identity to promote false financial schemes, resulting in people investing and losing money. The AI system's use (deepfake generation) directly led to financial harm to individuals, fulfilling the criteria for an AI Incident under harm to persons and violation of rights. The harm is realized, not just potential, so it is not a hazard or complementary information.
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"Concerned And Pained": Sudha Murty Flags Fake AI Videos Promising High Returns On Investments

2026-01-21
ndtv.com
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions AI-generated deepfake videos that falsely show Sudha Murty endorsing investment schemes, which have led to people losing money. The AI system's role in creating these deceptive videos is pivotal to the harm caused. This fits the definition of an AI Incident because the AI system's use has directly led to harm to people (financial harm, which is harm to individuals and communities). The event is not merely a warning or potential risk but describes realized harm from the malicious use of AI, thus it is not an AI Hazard or Complementary Information. It is not unrelated because AI systems are central to the incident.
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Sudha Murty Warns Against Fake AI Videos Using Her Voice To Promote Fraudulent Investments In Viral Video | What's Hot Today

2026-01-21
thedailyjagran.com
Why's our monitor labelling this an incident or hazard?
The event involves an AI system used to create fake videos (deepfakes) that falsely represent a trusted individual to deceive people into fraudulent investments. This misuse of AI has directly led to harm, specifically financial losses to individuals, which constitutes harm to people. Therefore, this qualifies as an AI Incident due to the realized harm caused by the malicious use of AI-generated content.
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Sudha Murty Warns Public Against Fake AI Videos Promoting Investment Schemes in Her Name

2026-01-21
NDTV Profit
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions deepfake videos, which are AI-generated synthetic media, misusing Sudha Murty's image and voice to promote fraudulent investment schemes. This misuse has already caused financial harm to people, fulfilling the criteria for an AI Incident as the AI system's use has directly led to harm. The harm is realized, not just potential, and involves violation of trust and financial loss, which is a significant harm to individuals and communities.
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Sudha Murty cautions against fake videos falsely using her image, voice to promote financial schemes

2026-01-21
NewsDrum
Why's our monitor labelling this an incident or hazard?
The event explicitly mentions the use of deepfake technology, which is an AI system capable of generating realistic fake videos. The misuse of this AI system has directly caused harm by misleading people into fraudulent financial investments, resulting in financial losses. This fits the definition of an AI Incident because the AI system's use has directly led to harm to people and communities through deception and financial scams.
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Sudha Murty cautions against fake videos falsely using her image, voice to promote financial schemes

2026-01-21
Telangana Today
Why's our monitor labelling this an incident or hazard?
The event involves AI systems in the form of deepfake technology that generated fake videos impersonating Sudha Murty. The use of these AI-generated deepfakes has directly led to financial harm to people who trusted the fraudulent investment schemes promoted in the videos. Since the harm is realized and directly linked to the AI system's misuse, this qualifies as an AI Incident under the framework, specifically harm to people and communities through deception and financial loss.
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Sudha Murty Calls Out Deepfake Videos of Her Promoting Investment Schemes

2026-01-21
Deccan Chronicle
Why's our monitor labelling this an incident or hazard?
Deepfake videos are AI-generated synthetic media that impersonate real individuals. In this case, the deepfakes were used without consent to promote fraudulent financial schemes, causing actual financial harm to people who believed the videos. The AI system's misuse directly led to harm, fulfilling the criteria for an AI Incident. The event is not merely a potential risk but a realized harm, so it is not an AI Hazard. It is not Complementary Information because the main focus is on the harm caused by the AI-generated deepfakes, and it is not unrelated as AI is central to the incident.
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Sudha Murty warns against fake videos using her image, voice for scams

2026-01-21
Business Standard
Why's our monitor labelling this an incident or hazard?
The event involves AI systems in the form of deepfake technology that creates fake videos impersonating Sudha Murty. The use of these AI-generated deepfakes has directly led to harm (financial loss) to people who were deceived by the fraudulent videos. This fits the definition of an AI Incident because the AI system's use has directly caused harm to people (harm to communities and individuals through scams).