AI Deepfake Videos Impersonate Doctor, Spread Harmful Medical Misinformation in South Korea

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AI-generated deepfake videos impersonating Dr. Lee Guk-jong circulated widely on YouTube, spreading unverified and potentially dangerous medical advice to hundreds of thousands of viewers. The misuse of AI led to public misinformation, risked health harm, and violated the doctor's personal rights, prompting legal and privacy complaints.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves AI systems used to create deepfake videos impersonating a real person, which directly led to harm by spreading false medical information that could endanger viewers' health (harm to persons). Additionally, the use of the professor's image and voice without consent constitutes a violation of personal rights. Therefore, this qualifies as an AI Incident because the AI system's use directly caused harm through misinformation and rights violations.[AI generated]
AI principles
SafetyRespect of human rights
Industries
Healthcare, drugs, and biotechnologyMedia, social platforms, and marketing
Affected stakeholders
General publicWorkers
Harm types
Physical (injury)Human or fundamental rightsReputational
AI system task:
Content generation

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