AI-Generated Deepfake Video Falsely Reports Death of Mexican Actress

Thumbnail Image

The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

In Mexico, AI-generated deepfake videos and voice cloning were used to falsely announce the death of actress Angelique Boyer, imitating her partner Sebastián Rulli. The incident caused widespread misinformation and emotional distress, highlighting the growing threat of AI-driven fraud and fake news in the country.[AI generated]

Why's our monitor labelling this an incident or hazard?

The video was created using advanced AI to clone a voice and manipulate visuals, which directly caused harm by spreading false information and emotional distress. This fits the definition of an AI Incident because the AI system's use directly led to harm to communities (misinformation and emotional harm).[AI generated]
AI principles
AccountabilityTransparency & explainability

Industries
Media, social platforms, and marketing

Affected stakeholders
General public

Harm types
PsychologicalReputationalPublic interest

AI system task:
Content generation


Articles about this incident or hazard