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An AI-generated Chinese microdrama, "The Peach Blossom Hairpin," used the likenesses of real individuals, including model Christine Li, without their consent. The show, hosted on ByteDance's Hongguo app, caused reputational harm and distress, prompting legal action and raising concerns over AI misuse and personal rights violations in China.[AI generated]
Why's our monitor labelling this an incident or hazard?
The AI system was used to generate digital twins of real individuals without their consent, directly leading to reputational harm and potential professional damage. The unauthorized use of their likenesses in a public AI-generated drama constitutes a violation of their rights. The harm is realized, not just potential, as the individuals have experienced distress and fear, and the platform had to remove the content after public outcry. Hence, this is an AI Incident due to direct harm caused by the AI system's use.[AI generated]