AI-Assisted Plagiarism in Tower of Saviors Promo Video Sparks Backlash

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The game Tower of Saviors used AI-assisted tools to create a promotional video that closely copied animation from the game Wuthering Waves, leading to accusations of plagiarism and intellectual property violation. The developer admitted to using AI, apologized, withdrew the video, and pledged stricter review processes.[AI generated]

Why's our monitor labelling this an incident or hazard?

The article explicitly states that AI technology was used to assist in the creation and review of the promotional animation, which contained copied content from another game without authorization. This misuse of AI led to a breach of intellectual property rights (a legal obligation) and caused significant reputational harm to the game and its community, fulfilling the criteria for an AI Incident. The harm is realized, not just potential, as the plagiarism and resulting backlash have already occurred. The AI system's role is pivotal as it was part of the production process that enabled the copying and failure to detect the issue before release.[AI generated]
AI principles
AccountabilityTransparency & explainability

Industries
Media, social platforms, and marketing

Affected stakeholders
Business

Harm types
Economic/PropertyReputational

Severity
AI incident

Business function:
Marketing and advertisement

AI system task:
Content generation


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