AI-Generated Fake Expert Health Videos Mislead Elderly on YouTube in South Korea

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The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

Generative AI systems produced numerous YouTube health videos impersonating experts, spreading scientifically unsupported claims targeting elderly viewers in South Korea. With low digital literacy, the elderly are vulnerable to this misinformation, prompting authorities to revise guidelines and warn against deceptive AI-generated content.[AI generated]

Why's our monitor labelling this an incident or hazard?

The event involves the use of generative AI systems to produce fake expert videos spreading false health information, which has already occurred and is causing harm by misleading elderly viewers who have lower digital literacy. This constitutes harm to health and communities, fulfilling the criteria for an AI Incident. The AI system's use in generating deceptive content is central to the harm described, not merely a potential risk or background context.[AI generated]
AI principles
Transparency & explainabilityHuman wellbeing

Industries
Media, social platforms, and marketing

Affected stakeholders
General public

Harm types
Psychological

Severity
AI incident

AI system task:
Content generation


Articles about this incident or hazard

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"전문의 ○○○입니다"...'노인건강' 인기영상 24%는 전문가 사칭

2026-06-11
연합뉴스
Why's our monitor labelling this an incident or hazard?
The event involves the use of generative AI systems to produce fake expert videos spreading false health information, which has already occurred and is causing harm by misleading elderly viewers who have lower digital literacy. This constitutes harm to health and communities, fulfilling the criteria for an AI Incident. The AI system's use in generating deceptive content is central to the harm described, not merely a potential risk or background context.
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"부모님 즐겨보시는데"...유튜브 판치는 '가짜 전문가'

2026-06-11
Wow TV
Why's our monitor labelling this an incident or hazard?
The event involves the use of generative AI systems to produce health information videos, some of which impersonate experts and disseminate scientifically unsupported claims. This misinformation can harm the health of viewers, particularly vulnerable elderly populations, by misleading them about medical treatments and health practices. Since the AI-generated content has directly led to the spread of false health information that can cause injury or harm to people's health, this qualifies as an AI Incident under the framework's definition of harm to health caused directly or indirectly by AI system use.
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'노인 건강' 인기영상 10개 중 2개는 전문가 사칭

2026-06-11
연합뉴스TV
Why's our monitor labelling this an incident or hazard?
The event involves the use of generative AI systems to create fake expert videos disseminating false health claims, which directly harms the health of elderly viewers by misleading them with inaccurate information. The AI system's use in generating these videos is central to the harm caused. Therefore, this qualifies as an AI Incident due to harm to health (a).
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노인건강' 유튜브 영상 24%는 '가짜'... 고령층 건강 위협

2026-06-11
kgnews.co.kr
Why's our monitor labelling this an incident or hazard?
The event explicitly involves generative AI systems producing fake expert videos that disseminate false health information, directly impacting the health of elderly individuals who consume this content. The harm is realized as the misinformation threatens their health, fulfilling the criteria for an AI Incident under harm category (a) injury or harm to health. The presence and use of AI systems in generating the misleading videos is clear, and the harm is direct and ongoing, not merely potential or hypothetical.
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노인 대상 유튜브 건강정보 영상, 24%는 전문가 사칭

2026-06-11
브릿지경제
Why's our monitor labelling this an incident or hazard?
The article explicitly mentions generative AI being used to create videos impersonating experts and spreading false health claims to elderly viewers. This misuse of AI has directly caused harm by misleading a vulnerable group, which fits the definition of an AI Incident due to violation of rights and harm to communities. The involvement of AI in generating the misleading content and the resulting harm is clear and direct, not merely potential or speculative.
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노인 건강정보 영상 10건 중 2건은 가짜 전문가...전문가 사칭 AI 주의보 - 시사저널

2026-06-12
시사저널
Why's our monitor labelling this an incident or hazard?
The event involves the use of generative AI systems to produce health-related videos that impersonate experts and spread misleading or false health information. This has directly led to harm to a vulnerable group (the elderly) by exposing them to potentially harmful misinformation, which can cause injury or harm to health (harm category a). Therefore, this qualifies as an AI Incident because the AI system's use has directly led to realized harm through misinformation and deception causing health risks.