EU Orders Meta to Change Addictive AI Features on Facebook and Instagram

Thumbnail Image

The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

The European Commission has ordered Meta to modify AI-driven features on Facebook and Instagram, such as personalized recommendations and autoplay, which foster addictive behaviors and health risks, especially for minors and vulnerable adults. Failure to comply may result in heavy fines. The incident is centered in the EU.[AI generated]

Why's our monitor labelling this an incident or hazard?

The personalized recommendation algorithms and infinite scrolling features are AI systems that influence user behavior and have been identified as causing harm by fostering addictive usage patterns, especially among vulnerable groups like minors. The European Commission's intervention and threat of heavy fines indicate that these harms are recognized and materialized, not just potential. The AI systems' use in this context has directly or indirectly led to harm to health and well-being, fulfilling the criteria for an AI Incident. The event is not merely a policy update or complementary information but centers on the harm caused by AI system features and the regulatory enforcement action.[AI generated]
AI principles
Human wellbeingSafety

Industries
Media, social platforms, and marketing

Affected stakeholders
ChildrenGeneral public

Harm types
Psychological

Severity
AI incident

Business function:
Marketing and advertisement

AI system task:
Organisation/recommenders


Articles about this incident or hazard