未合作竟撞臉官網！男模揪這2處貓膩疑遭AI複製 Life 8火速撤圖致歉
2026-07-18
Yahoo News (Taiwan)
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Taiwanese fashion brand Life8 used AI-generated images for advertising that closely resembled a real male model, including unique features like tattoos and eye shape, without his consent. The model alleged violation of his portrait rights and professional harm. Life8 apologized, removed the images, and initiated discussions to resolve the issue.[AI generated]
Why's our monitor labelling this an incident or hazard?
The event clearly involves an AI system generating images that closely mimic a real person's likeness without permission, leading to a potential violation of the model's portrait rights and harm to his professional reputation. The AI-generated images were used commercially on the brand's website, directly causing the harm. The brand's response and cessation of image use are complementary actions but do not negate the fact that harm occurred. Therefore, this qualifies as an AI Incident due to the direct harm caused by the AI system's outputs infringing on personal rights.[AI generated]