Ajinomoto Apologizes for AI-Edited Image Distorting Product Labels

Thumbnail Image

The information displayed in the AIM should not be reported as representing the official views of the OECD or of its member countries.

Ajinomoto used generative AI to edit a recipe image posted on its official X account, resulting in distorted product labels and text. The incident led to public criticism and reputational harm, prompting the company to apologize and commit to preventing similar issues. The event occurred in Japan.[AI generated]

Why's our monitor labelling this an incident or hazard?

An AI system was used in image processing, which led to a visual distortion causing discomfort to viewers. This is a direct consequence of AI use. However, the harm is limited to reputational and minor consumer dissatisfaction without broader or significant harm as defined in the framework. The company's apology and explanation constitute a response to the incident. Since the harm is realized and directly linked to AI use, this qualifies as an AI Incident rather than a hazard or complementary information.[AI generated]
AI principles
AccountabilitySafety

Industries
Food and beveragesMedia, social platforms, and marketing

Affected stakeholders
Business

Harm types
Reputational

Business function:
Marketing and advertisement

AI system task:
Content generation


Articles about this incident or hazard