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Establishing a pro-innovation approach to regulating AI


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Added by:   National contact point
Added on:   18 May 2026
Updated by:   OECD analyst
Updated on:   18 May 2026

The UK initiative “Establishing a pro-innovation approach to regulating AI” outlines an emerging framework to regulate AI through a context-specific, risk-based and proportionate approach. It proposes cross-sector principles implemented by existing regulators to promote innovation, boost public trust and ensure safety.

Initiative overview

The initiative sets out the UK Government’s emerging approach to regulating AI in a way that supports innovation while addressing risks and protecting public trust. It identifies the need to adapt existing regulatory systems to keep pace with the rapid development of AI technologies, which present both economic opportunities and challenges such as bias, safety risks and lack of clarity in current legal frameworks. The approach aims to improve clarity and coherence in regulation, thereby supporting business confidence and investment.

A key element of the initiative is the introduction of cross-sectoral principles covering areas such as safety, technical security, transparency, fairness and accountability. These principles are intended to guide how AI systems are developed and used, while allowing flexibility for regulators to tailor implementation to the context of different sectors. The approach also emphasises proportionate and risk-based regulation, encouraging lighter-touch measures such as guidance or voluntary actions before introducing stricter requirements.

The initiative involves engagement with a broad range of stakeholders, including regulators, industry, academia and civil society, and invites feedback to inform further development. It also highlights the importance of international cooperation, noting plans to work with global partners and standards bodies to promote interoperable and responsible AI governance.