The Infocomm Media Development Authority (IMDA) and Google are helping developers and businesses tap into innovations to build a privacy-first digital ecosystem. The IMDA-Google: PET x Privacy Sandbox provides a safe environment and testing ground for pilot projects.
Name in original language
Privacy Enhancing Technologies x Privacy Sandbox
Initiative overview
The initiative has the following objectives:Companies will learn ways to protect user privacy and be equipped with tools to continue building thriving digital businesses.Publishers and developers will learn privacy-preserving alternatives for accessing info on sites and apps for business needs, such as serving relevant content and ads.
Name of responsible organisation (in English)
Infocomm Media Development Authority (IMDA)
