Name in original language
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Initiative overview
Start IA is a support programme in Belgium designed to help companies explore the potential of artificial intelligence in their operations. Through this initiative, each participating company receives 40 hours of guidance from an AI expert, who works closely with the business to assess how AI can generate concrete value. The programme’s goal is to identify potential projects tailored to the company’s specific activities, data assets, and strategic priorities.
Start IA primarily targets small and medium-sized enterprises (SMEs) seeking to better understand how AI can enhance efficiency, innovation, and decision-making. During the support process, experts help participants analyse their existing data infrastructure, determine suitable AI use cases, and outline practical steps for implementation. This hands-on approach ensures that companies can move beyond theoretical knowledge and toward actionable, business-relevant AI adoption.
The initiative also contributes to the broader objective of strengthening Belgium’s AI readiness by building awareness, fostering digital skills, and promoting collaboration between industry and AI specialists. By lowering the barriers to entry, Start IA enables companies without extensive technical resources to begin their AI journey in a structured and low-risk way.
