Name in original language
Рекомендації з відповідального використання штучного інтелекту в медіа
Initiative overview
Guidelines on the Responsible Use of Artificial Intelligence in the News Media aim to support media professionals in integrating artificial intelligence (AI) tools in a way that upholds ethical journalism and safeguards public trust. As AI becomes more prevalent in news production, content personalisation, moderation, and audience targeting, media organisations face risks such as bias amplification, misinformation, erosion of editorial accountability, and opacity of AI-generated outputs. These guidelines address such challenges by providing practical principles for responsible AI use in the media context.
Objectives:
- The initiative outlines core values such as transparency, human oversight, editorial responsibility, data protection, and the need to distinguish AI-generated content from human journalism.
- It also encourages media actors to disclose the use of AI, regularly assess its impact, and ensure public awareness.
- Recommendations are structured to support both media producers and technology providers, fostering responsible design and deployment of AI systems.
Impact:
The guidelines are part of Ukraine’s broader effort to shape a trustworthy AI ecosystem. While currently presented as a non-binding tool, they serve as a foundation for future standard-setting and capacity-building initiatives. They reflect international best practices while taking into account the specifics of Ukraine’s media environment.
Future outlook:
Over time, these recommendations could be integrated into editorial policies, journalistic training, and digital media regulation frameworks. They represent a step towards aligning AI practices in media with democratic values, media independence, and the right to access reliable information.
